Impresando o feio e dando passagem ao belo: a segunda grande transformação urbana de Campina Grande - PB (1970-1980).

Abstract

Our historiographical path gave way to a historical narrative with emphasis on horizontal experiences of urban popular of Campina Grande. Cartografamos the process of materialization of second great urban transformation of Campina Grande occurred between the 1970s and 1980s, denouncing the authoritarian political plots which gave a dehumanizing and absolutely elitist to this new urban geometry physiognomy. Inspired by the methodology of history Benjamin sharp contrast, we enter the symbolic universe of the residents of San Joaquin Street, penetrating their subterranean memories that gave visibility to a popular rich cultural heritage, but was destroyed by Campinense bourgeois technocratic reason. Also dialogued with Certeau (1994), Norbert Elias and John Scotson (2000) and Moreira (2012) in order to anchor the approach discussed in this paper, discussing the concepts of ordinary individuals made possible by Certeau and established and outsiders of Elias and Scotson and gentrification Moreira. Elected as a methodological approach to Oral History in association with the evidentiary method Ginzgurg (2011), where we seek a counterpoint between the popular collective memory and collective institutional memory (Bosi, 2004), from the perspective of realizing the institutional and technocratic gaze of established and the look of the narrators of the city, outsiders (Elias, 2000). This historiographical crossing denounced the authoritarianism of the Integrated Local Development Plan - PDLI once designed a city for established campinenses, destroying urban experiences desfocavam the ideals of order, cleanliness and beautification of the "owners of the city."