Vila São João de Campina Grande - Paraíba: construindo uma imagem do Nordeste.

Abstract

In this research we aim to problematize the construction of Vila São João, located in the city of Campina Grande - PB. Seeking to analyze the scenographic spaces, the commercialization of the image of the Northeast and the regionalist discourse of João Dantas. The documentation selected during the research consists of an interview with the founder of Vila São João, the playwright João Dantas, as well as the use of photographic images of space. As a theoreticalmethodological and historiographic contribution we approach some authors, such as: Albuquerque Júnior with his reflections on the regionalist discourse; Andrade and his historical-economic-cultural analysis of the São João de Campina Grade; Canclini and his studies on cultural hybridization; Certeau with his discussion of space and place and Foucault with his concept of discourse.