ARAÚJO, S. S.; ARAÚJO, Simone Silva de.
Resumen:
This study aims to analyze the constitution of the discourse about language, especially the
effects of meaning produced to represent it in the Língua Portuguesa magazine, from the
Segmento publisher. The corpus of the analysis, therefore, corresponds to 12 issues of the
magazine referring to 2010 year. In them we identified a discursive polemic established in the
headlines from principal covers and in the matters to which they refer in the body of the
magazine, since the representations made in these places discursive language contradict with
the discourse of the editor in your letter to reader commemorating the 5 years of the
magazine. While he said that the compromise of the magazine is aimed at the exposure of the
linguistic diversity and its practice in everyday life, thereby revealing a vision of language as
a means of social interaction, headlines and principal matters direct their senses to traditional
conceptions of language. In this case, the language is sometimes presented as an expression of
thought, or as an instrument of communication, or even the two concepts together. In this
perspective, our analysis will be important because, in addition to contributing to a critical
vision about the language, will find that elements of scientific discourse are being selected to
represent what is considered to linguistic diversity and what elements of traditional discourse
persist. With regard to the theoretical reference of this study analytical and interpretative we
use the contributions of several authors of Discourse Analysis, especially Eni. P. Orlandi and
Helena H. Brandão. Thus, we perfomed an analysis of discourse in the principal headlines of
the magazine and two issues, so it was possible to confirm our hypothesis: that the
constitution of the discourse about language in the magazine is controversy and sometimes
contradictory. Moreover, we found that the discourses identified relate to produce an idealized
vision of language.
