LEÔNCIO, I. O. A.; LEÔNCIO, Ivyne Oliveira Araújo.
Abstract:
The discursive constitution of the leading subject: a discursive analysis of The Monk and the Executive, by James Hunter. The constant search for prestige, success and happiness, addition to the recognition for their
dedication and success at work are needs of contemporary society. In this scenario, the
Brazilian publishing market offers self-help literature with the promise of achieving the much
vaunted happiness and success in personal and professional life. The demand of self-help
literature is growing in Brazil over the years. In reason of fact we conducted this research to
understand how the subject constitutes itself and which discourse present in self-help books
specifically, in the book The Servant, James Hunter. To understand speech in between this
literature and know the subject of this discourse it, we conducted discourse analysis of chapter
one, The Definitions, of the book The Servant, of James Hunter. Concepts of Discourse
Analysis, French Line, were applied for the understanding of discourses present in the corpus,
that have the purpose of persuade your reader with examples of leadership, teaching him how
to be a leader and effect their authority.
