Fenômenos semânticos como estratégia argumentativa do gênero editorial.

Abstract

This research aims to study the semantic phenomenon used as argumentative strategy in editorial genre. To study this, it is questioned: Which semantic phenomenon is used as a strategy for the production of the editorial? What is the functionality of this phenomenon in the production of this genre? What is the argumentative importance of this phenomenon in meaning production conveyed by the editorial? For this, the goal is to analyze the semantic phenomena as logical and argumentative strategies for the editorial genre production. The corpus is constituted by four (04) editorials, two (02) Jornal da Folha de S. Paulo Newspaper (FSP) editorials and two (02) Jornal da Paraíba newspaper editorials, all aired in January of the current year. In the corpus analysis, it is observed the recurrence and functionality of the phenomena inside the text, in order to find out their importance both in the formal and argumentative construction for the production of meaning effects that are conveyed by the editorial. This research is based on Formal, Enunciative and Lexical Semantics studies, which allowed a satisfactory analysis. This research is based, mainly, on the studies of Lyons (1979); Oliveira (2001); Cançado (2008); Muller & Viotti (2005); Pietroforte & Lopes (2005); Ducrot (1977; 1987); Marcuschi (2000 e 2008); Antunes (2005); Faria (1989). It is a descriptive, exploratory and qualitative study. The results show that synonymy constitutes as argumentative strategy of the editorial genre, a feature very characteristic of its production, that has its order at arguing; and hypernym and hyponymy as important resources for textual progression. By this result, it is concluded that these phenomena can be a teaching tool in classes of textual production and linguistic analysis of the editorial genre, whereas the teacher use it most effectively, showing students how the semantic phenomena operate in the text.