A percepção dos gestores sobre a prática da gestão estratégica nas micro e pequenas empresas do ramo comercial de tecnologia da informação da cidade de Sousa - PB.

Abstract

The management strategy is a very important tool for a company because it helps indecisionmaking process, seeking more effective results and competitive in today's market, providing information that helps managers to map out future directions that the company should take. Based on this information, this monograph has as its theme the perception of managers on the practice of strategic management in the commercial arm of the MPEs information technology city of Sousa-PB, and aims to investigate the use of strategic management, as perceived by managers, the MPEs of the town of Sousa in Paraiba. From consultation with the state tax Office, it was found that there are six companies registered in formal CNPJ - National Register of Legal Entities. In order to obtain information from the managers of these companies, carried out using a questionnaire to be answered on a Likert scale of five points regarding the use of strategic management in these entities. The type of research as to the object, is descriptive, in order to describe characteristics of a given population through data collection, and exploratory, providing greater purpose for the problem studied in order to make them more explicit. We report on the strategic management, showing its importance in the entertainment industry, and their main tools, evidencing those elements which are employed by the entrepreneur in your business. Based on studies, we determined that most businesses use strategic management, but in a partial way. They do not perform an analysis of the environment, basic step for a company, not fully utilize the strategic planning because they feel a certain difficulty to work through it, making his stay in the market. To suggest future research investigation focused on strategic planning in the MPEs of other lines of business, as well as in médium and large companies, making comparisons between large and small business.