VICENTE, L. P.; http://lattes.cnpq.br/5196653802693164; VICENTE, Laís Pereira.
Resumen:
This article aimed to analyze brand loyalty among footwear retail consumers, considering
design, perception of quality, price and satisfaction as antecedents. In the light of the literature
on branding, a quantitative study of a descriptive nature was conducted through a survey with
183 respondents. Through regression analysis, it was found that product quality and consumer
satisfaction have a strong positive relationship with brand loyalty. On the other hand, it was
observed that design does not have a significant relationship with brand loyalty. This research
makes contributions towards helping companies in the sector to understand the determinants of
loyalty to their brand. The study also substantiates empirical findings from previous research
on the subject, which helps to consolidate the theoretical field of knowledge in the area.
