People analytics: mapeamento de indicadores estratégicos de RH para tomada de decisão gerencial.

Abstract

The corporate world of the 21st century has shown itself to be dynamic, competitive, and constantly evolving, especially when it comes to human resource management. Thus, the use of people analysis allows the management of indicators to become a valuable tool to measure the performance and progress of companies against established goals, assisting in strategic decision-making and in identifying areas to be modified or improved. Given this scenario, this paper aims to propose a model of strategic HR indicators that contribute to the application of People Analytics, improving the decision-making process in a non-profit organization. To this end, a case study was developed in a social, civic, non-profit organization, whose data collection occurred through systematic observations, a method that consists of obtaining information during the effective execution of work activities. Thus, the study mapped the strategic human resource indicators, scoring those that had been implemented by the organization and then designing a model of key indicators relevant to the institution, pointing out the feasible way of applying the indicators within the organization. Finally, this study presents a mapping of strategic indicators that contribute to managerial decision making, seeking to employ data analysis tools, allowing an understanding of the evolution of these tools. In addition, it offers an understanding of the effect of the implementation of this new technology on organizational processes and a perspective for adding value to the business.