QUEIROZ, M. P.; QUEIROZ, Mateus Pereira de.
Abstract:
This study aimed to analyze the organizational dynamics of the management
of a family business located in Campina Grande - PB. Family businesses are
of great relevance when taking into account the reality of the country, where 90%
of Brazilian companies have family characteristics according to SEBRAE data in
2020. Methodologically speaking, this is a descriptive, exploratory research.
Regarding the research approach, this is a qualitative study, in which the case
study applied in a family business established in the city was adopted as a
research strategy. In terms of results, it is possible to highlight the confusion of
assets, the lack of a planned succession process, the political ineffectiveness of
human resources, among several other factors identified during the study.
