Os modos de subjetivação feminina no dispositivo materno: a manutenção do modelo de “boa mãe” no @cantomaternar.

Abstract

Throughout the historical process, we can analyze several ways of inscribing womem in society, but motherhood is perhaps the most mentioned. Although present in debates regarding the feminine, motherhood is a subject that has been gaining more and more apace in contemporary discussions, especially in digital media, as it is not a subject that only interests women mothers. These discussions became possible due to the fact that changes have occurred throughout history regarding the conception that people have about motherhood, knowing that these changes are the effects of different discourses and social interests. In this sense, this work will seek to analyze the free access profile on the Instagram platform of the digital influencer Maíra Soares, @cantomaternar, which, through the selection of some of her posts, we seek to problematize how the maternal device triggers this media tool, producing certain meanings about motherhood and consequently a subjectivation for the mothers who accompany him. Using as theoretical basis authors such as Marcello (2009), Braga (2020), Meyer (2003), Alves (2015), Scavone (2016), Souza (2020), Mendonça (2021) and Leite (2020) who helped us thinking about expensive concepts for this work, such as maternal device, politization of motherhood, ecopolitical discourses, creation with attachment and many others.