Comércio e COVID-19: uma análise a cerca dos impactos socioeconômicos no espaço comercial da feira livre do município de Orobó - PE.

Abstract

This work aimed to identify how the COVID-19 pandemic impacted the commercial activities of marketers in the municipality of Orobó-PE, identifying the means used by them to overcome this economic impact, with the closure of free fairs and the application of restrictions. In order to obtain such information, it was necessary to conduct interviews using questionnaires, in person, among these small traders, following safety standards, such as social distancing, use of a mask and alcohol gel. A total of 20 marketers were interviewed. During the interviews, the precariousness with which these stallholders had to work at the fairs was notable, obeying the restrictions, which at the time did not favor them, leading them to have great losses, without sales of their goods, in addition to the difficulty of having access to merchandise to resell in their homes, without being able to expose their products to customers, as at that moment many stopped attending these spaces and started looking for other means of shopping, such as virtual shopping, leading the merchants to seek new sales strategies and new products so that it would be possible to remedy the impact of the economic crisis caused by the pandemic for this important commercial space in the place. Keywords: Orobó Fair, Commercial Activities, COVID-19.