LIMA, J. B. S.; http://lattes.cnpq.br/2365308226320444; LIMA, Jobson Brunno da Silva.
Resumo:
The so-called "planned neighborhoods" are real estate market products that have beenpromoted in Brazil to imprint the consumption of a new way of life, based on the promotion of planned habitat
Considering the importance that is assuming in the urban concentration of Campina Grande - PB and
their potential impacts on urban space, in this study, these projects are analyzed in their symbolic,
institutional and spatial aspects, seeking to unveil their characteristics. of production and its sociospatial
repercussions. The work is carried out in an investigative and qualitative-quantitative research
format, seeking a critical approach to correlating spatial production with local development patterns.
It is assumed that the city of Campina Grande is entering a development modality associated with the
real estate market and in this perspective it will be able to increase levels of well-being and/or feed
social disparities. The results show that the planned neighborhoods in Campina Grande are not
occupation model considered "spontaneous", with absence of "regularities", due, among
they have incorporated into the discourse contemporary principles based on the promotion of planned
areas and strategic locations, which offer fewer displacements, diversities of use, leisure, health,
complete infrastructures. Although they have design qualities, they reproduce the dynamics of
sprawling urbanization, and with interventions in disjointed areas of the urban sprawl, they are
promoting institutional deregulations and socio-spatial inequalities in an inter-municipal context.