MARQUES, C. M. F.; http://lattes.cnpq.br/9938323958493760; MARQUES, Cilas Medeiros de Farias.
Abstract:
Customer Relationship Management is a widely adopted business strategy, with the objective of
improving the interaction between a company and its customers. Its implementation uses software
tools to compile, store and analyze customer information, enabling the company to better
understand who they are, how they interact with the brand and what services they want. In recent
years, some Higher Education Institutions have studied the use of this practice, due to its great
potential to influence academic management and student experience. Therefore, the
COMPUTACAO@UFCG system was designed in order to improve communication, engagement and
connections between course participants, providing automation of the most common tasks, time
optimization, error mitigation and reduction of resources involved in the course processes.