Gamificação em um aplicativo de divulgação de atividades, bens e serviços culturais.

Abstract

Stimulating the collective and creative intelligence of cities is the great challenge of the UNESCO World Network of Creative Cities. In this context, Campina Grande, a member city of the UCCN in the Media Arts category, developed, at the UFCG Academic Unit of Systems and Computing, an initial version of the Cidade Singular application, to help the population publicize and promote activities, goods and cultural services of the Creative Cities. In addition to the challenge of offering the population a digital means of disseminating their cultural assets, there remains the challenge of engaging this population in the collective and voluntary participation of a public policy for the Creative Economy. This work aims to create an experience in which the user feels motivated to actively participate in the application, sharing and feeding the system with their own experience. For this, a new version of the Cidade Singular app was conceived, developed and evaluated, using gamification techniques to increase user participation and engagement in the mission of valuing the singularities of a Creative City. A qualitative analysis of the results showed that, in the users' perception, the impact of gamification in increasing the engagement of the new version of the application was positive.