Atuação da gestão do conhecimento e da inteligência competitiva no contexto de uma empresa do segmento de informática da cidade de Campina Grande - PB.

Abstract

The current market context and characteristics of the consumers require organizations to adapt to the modern and innovative management standards that enable tangible improvements in the business environment. Knowledge management and information constitutes an efficient technique to add value operations and enable the effective growth of an organization. Based on the assumptions of the management of information, the objective of this paper is to evaluate the performance of Knowledge Management and Competitive Intelligence on a company's goods sector and services Campina Grande - PB , specializing in the field of computer science. Therefore, the methodology used is descriptive and exploratory in nature, is used PersonalBrain software to map the main aspects inherent in knowledge management and competitive intelligence in relation to the organizational scope of the study . Given that many organizations make use of such unconscious form of these processes, the results indicate that the analyzed company seeks to use consciously and effectively assumptions related to Knowledge Management and Competitive Intelligence, adding value to their activities and acting strategically competitive in its target segment.