Marketing agro alimentar: um estudo do comportamento dos consumidores da feira de alimentos de Serra Talhada - PE sobre produtos agroalimentares.

Abstract

This article aims to identify how the agri-food marketing influences consumers when choosing products, highlighting the reasons that lead them to choose this type of food. For this research the fair Serra Talhada, which is about 220 years old and is a reference in the region, seeking to understand the peculiarities of each consumer at the time of selection of products and the variables that influence the buying process within the scenario was conducted the Food Fair in Serra Talhada - PE, located in Lake Maria Timoteo.