Pesquisa de mercado - análise de uma futura empresa de sucos naturais em São João da Barra / RJ.

Abstract

The article shows a simplistic market research for future installation of a natural juice company, in a small property, called Situation farm, located on the BR 356 s/n, in São João da Barra city. The territorial extent of the property is 120,000.00 m², with plantations of exotics fruits and the property under study, for example: coconut, guava, star fruit, banana, cashew, orange, pineapple, melon and mango. The idea is to propose the creation of a natural small juice company. The methodology employed is a case study with data mining and in loco observations. The results found in the market research were satisfactory. Of the 61 respondents, 68,85% of the interviewees said that the project would work and 83,61% would leave the competitor market to buy in the fictitious CamSucos® Naturais Company. We also evaluated the preference of people about the flavors of juices available on a larger scale in the city. There is a pretty significant followers portion of the fruits of the Situation farm. The coconut juice was of the greatest preference, that is, 32.75% and followed by guava with 22.70%. The article allowed us to analyze the potential of the future consumer market in a simple and easy way. This was only a first step to enhance the CamSucos® Naturais company's launching. To become it true, it will be necessary to invest in labor force and machinery. And if that happens, certainly small entrepreneurs will succeed financially.