Previsão de demanda pelo método de sazonalidade simples: estudo de caso em um armazém de vendas de ração animal no interior da Paraíba.

Abstract

In the retail industry companies in the agricultural sector, consumers are always looking for differentiated services that meet their needs. This article aims to increase sales of a retail company in the pet food from the best balance between inventory and demand, since the company does not meet the demand for the product shortage, requiring sometimes buy products competitors to supply their clientele at a higher cost. An analysis of the behavior of the demand according to the product that sells in animal feed (cottonseed meal) segment using the technique of forecasting demand simple seasonality, which will guide the identification of the possible amount nearest to attend was taken real demand, without high stock or even the lack of the product.