SILVA, Humberto Caetano Cardoso da.; MELO, Fernando José Machado Barbosa de.; LUCIAN, Rafael.
Résumé:
The Information Technology market in Brazil is the 7th world market. In 2010 the IT sector in
Pernambuco earned R$ 1 billion. Success stories in the state as the Porto Digital and
C.E.S.A.R., have bringing visibility and greater credibility for companies in the region. The
entrepreneur, in terms of economic and behavioral conception, acts as an agent of
development. In countries like the United States, Canada and the United Kingdom, there are
programs and projects they propose to develop entrepreneurial education and the
identification of individuals with characteristics and entrepreneurial behavior. This study
analyzes how important are the attributes that drive student behavior towards
entrepreneurship, it being understood that to develop this entrepreneurial behavior with the
expertise of higher education institutions, combined with programs and technical and
operational support from the government, there is an increased generation of jobs, income and
competitive advantage for the country.