VICENTE, L. P.; http://lattes.cnpq.br/5196653802693164; VICENTE, Laís Pereira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-07)
This article aimed to analyze brand loyalty among footwear retail consumers, considering
design, perception of quality, price and satisfaction as antecedents. In the light of the literature
on branding, a quantitative ...