Design de notícias: aspectos visuais utilizados como argumentos retóricos nas notícias do instagram.

Abstract

This dissertation aimed to catalog the visual aspects used as rhetorical arguments for the graphic production of journalistic news on Instagram, considering the growth in the search for news in this digital media. It is proposed to contribute to the practice of News Design and the strengthening of the editorial graphic discourse, in compensation for the discredit that the journalistic market has been experiencing, caused by fake news. The methodology used initially consisted of carrying out bibliographical research and systematic review, followed by the elaboration of the necessary procedures for carrying out the analyses, which were developed in five phases, namely: selection of research corpus; data collect; rhetorical analysis; visual and editorial analysis; and cataloguing. A pilot study was carried out, which allowed partial results and contributed to the establishment of an analysis tool. As a result, it was possible to catalog the editorial and graphic elements used as rhetorical resources in Instagram news, in which Pathos makes use of photography as a singular element, capable of transmitting the completeness of information, associating itself with photojournalism; Logos makes use of explanatory elements, such as infographics and arrows, with the aid of a pretitle, intertitle, that is, editorial elements that contextualize and provide continuum to information; and Ethos proved to be following two trends, being able to use editorial elements from printed newspapers, already crystallized in the reader's memory, or through digital-born standardization, promoting uniformity of news in the digital environment. In this way, it was possible to provide subsidies for the designer to use the visual strategies that concern his persuasive intention, seeking to convince the audience through emotions, logic or tradition.