Design e estigma: a percepção dos aspectos visuais da bengala pelo público 60+.

Abstract

Design can be a valuable tool to reduce the stigma associated with walking aids, as this condition is linked to these artifacts, which often stems from their appearance and the social perception that their use indicates weakness or dependence. The main objective of this research is to understand the relationship between design and stigma, based on the analysis of the perception of the visual aspects of the cane by the public 60+. For this, the Content Analysis method was adopted as a foundation. For research purposes, a mapping of the walking sticks available in the national market was carried out, followed by their categorization. Then, interviews were conducted with users, following two scripts with the aim of: 1) understanding the relationship between design and stigma associated with the cane; 2) analyze the visual aspects of the cane through the perception of the public with 60 years or more. The results point to the potential of culture and society in assigning meaning to artifacts, thus transmitting a message to their users. It was found that there is no desire for real change in the artifact. However, when the visual elements that make up the product are approached, the desire for discretion for the canes is clear, elements that camouflage or hide their use. In this way, it is clear that the 60+ individual is not interested in the details, but in the product as a whole.