A Revista A Cena Muda e as práticas educativas sobre o corpo – 1940.

Abstract

The main objective of this dissertation is to analyze how the media worked/works as a tool to produce educational practices about the body through the magazine A Cena Muda during the 1940s, especially in the lives of women and their bodies, but also in the male and family body, through approaches around cinema and the private life of actors and actresses. It also seeks to historically understand how the media managed to develop this educational role in the lives of those who consumed it; It also aims to address the influence that this communication vehicle had in Brazil, especially with aspects of American culture and to analyze how body standards were determined (and determinant) through images and articles in the magazine's editions. A Cena Muda (1921-1955) disseminated in Brazil norms and standards of conduct, gestures and bodies that are considered beauty and fashion, through a theme around cinema and the personal lives of the actors and actresses who acted in the films. Americans. Therefore, a media instrument, such as the magazine, has the power to disseminate and make these circular patterns in society, allowing the creation of a behavioral aesthetic, that is, through its speeches it exercises educational practices in a context – 1940 – in which the United States has already influenced Brazilian culture since the “good neighbor policy” and the “American way of life”, which gained space since the Vargas Era (1930-1945). The way of dressing, behaving and relating was part of the discourses presented in the magazines, so we used some authors to identify such disciplinary aspects as: Michel Foucault, Guacira Lopes Louro, Boris Kossoy, Michel de Certeau and others.