MACHADO, Emilly Oliveira.
Resumen:
The growth of the world population leads to increased exploitation of natural resources
and excessive consumption of products. Therefore, sustainable development is a necessary
alternative to reduce environmental degradation and serves as a tool to ensure a better quality
of life for present and future generations. In this regard, the present study aimed to diagnose
sustainable actions practiced in the supermarket retail sector and propose improvements to the
system. The methodology involved conducting qualitative and exploratory literature research,
applying knowledge about Environmental, Social, and Governance (ESG) data, General
Systems Theory (GST), reverse logistics, and eco-efficiency in a supermarket located in the
municipality of Pombal-PB, including on-site visits to the supermarket and a semi-structured
interview with an employee of the company's administration. As a result, the absence of
sustainable measures in the retail supermarket and the lack of interest from entrepreneurs and
employees to initiate such actions were observed, attributed to a lack of knowledge on the
subject, where they blame the city management and the population's culture as the main
barriers to adopting better actions. Among the proposed improvements, the following stand
out: characterizing companies through the triple bottom line and implementing ISO 14001 to
enhance the environmental management system. Additionally, some actions that can be
adopted were presented, such as: changing marketing strategies, implementing eco-efficiency
through actions like reverse logistics, implementing GST and ESG data that align with the
sustainability tripod, contributing to income, the environment, and socio-economic issues.
