Influência das mídias sociais no uso de cosméticos e o cuidado farmacêutico em saúde estética: uma revisão.

Abstract

The use of cosmetics has been highlighted among aesthetic treatments, as they can promote improvements in the appearance of skin that undergoes alterations due to factors such as aging and acne. These products, which gain prominence on social media, can be prescribed by the pharmaceutical professional, who is able to work in aesthetic health. That This study aimed to analyze the influence of social media on the use of cosmetics and describe how the pharmacist can contribute to an aesthetic treatment adequate. Therefore, it was necessary to carry out an integrative literature review. using the Pubmed, Scielo and Google Scholar databases, in which searched the following terms: social media, cosmetics; pharmaceutical attention; aesthetics and aesthetic treatments. A total of 92 works published in the period from 2014 to 2023, of which 83 were used.It should be noted that social media have great influence on user behavior, especially with regard to standards and the search for aesthetic treatments such as the use of cosmetics. The companies seek to consolidate their business through the use of tools in digital marketing, with content released by people of greater influence. Cosmetic treatments need to be individualized and the trained aesthete pharmacist has scientific knowledge and technicians, being able to prescribe and advise the use of cosmetics, in addition to performing other procedures, according to their attributions, guaranteeing a safe and effective treatment, thus promoting the physical and mental well-being of patients.