Contribuições do marketing digital para micro e pequenas empresas no contexto da pandemia de COVID-19 .

Abstract

The covid-19 pandemic has had a significant impact on businesses across the world. world. With the imposition of restrictions on movement and economic activity, many companies had to quickly adapt to an entirely new environment. In that context, digital marketing has become an essential tool for companies remain in operation. This article aimed to analyze the researchers' approach to the contributions of digital marketing to micro and small companies in the context of the pandemic. To that end, it was carried out an exploratory research and methodological approach of nature qualitative and bibliographic. Thus, it was observed that the micro and small companies have realized significant benefits from the adoption of digital marketing during the covid-19 pandemic and that this trend is expected to continue in the future, as companies adapt to an increasingly digital landscape. The study also pointed out the importance of adapting to new market demands and use digital marketing tools strategically and effectively.