NASCIMENTO, J. A. M.; http://lattes.cnpq.br/4344191696610174; NASCIMENTO, Jully Ane Maciel do.
Résumé:
The World Health Organization (WHO) recognized Covid-19 in March 2020
like a pandemic. Parallel to this, this panorama caused a global economic recession,
leading to several challenges for microenterprises (MEs). From this perspective, marketing
it was a fundamental tool to help many organizations remain. This one
The objective of this work is to evaluate published works about the contribution of marketing in the challenges
found by microentrepreneurs in the context of Covid - 19. The method chosen was
a bibliographical analysis with a qualitative research of the descriptive type in the Scientific base
Electronic Library Online (SCIELO). The study takes into account the period from 2021 to 2023,
with a population of 397 articles and a sample of 5. The results show that, the
impasses generated by Covid-19 are similar in the analyzed establishments. yet, the
marketing and its strategies were used and it was verified that these strategies are viable
to face the crisis. It is hoped that this research will help organizations in this period of
adversity. Finally, further investigations on the subject are advocated.