Economia informal e inovação localizada nos microempreendimentos artesanais de Campina Grande-PB.

Abstract

This research, a result from a PIBIC/CNPq/UFCG, had the objective to sketch a profile of the craft producing sector in Campina Grande aiming to subsidize actions to promote product improvements. A bibliography revision about informal production, crafts and innovation and an empirical research with crafts people using a questionnaire and interview was conducted. The research results point to the existence of a specific innovative capability. Although some operational difficulties occurred, the results suggested a need of a participative design intervention aiming at the improvement in product design and consequently in the increase of small producers wages.