HEMOGENES, Lucas Ramon dos Santos.; GOMES, Carlos Francisco Simões.; SANTOS, Marcos dos.; MEDINA, Afonso Celso.
Abstract:
The primary objective of this research is to suggest the expected demand for the sale of laces,
earrings, bracelets, anklets, rings and various accessories for an e-commerce for a period of
one year from the use of the AnyLogistix simulation tool. The study was applied at the
company Marinna Acessories and helps those responsible for the strategic planning of the
project to have a starting point about sales and which cities should direct the greatest efforts,
since the model that performs the forecast with based on population density. At the end of the
application, it is possible to check the 25 cities where the financial returns can be greater and
the expected quantity of each product for each city. The result generated is of great value to
the company that is at the beginning of its operations and does not have any demand history
that could be used to make forecasts.
