Efeito da Rota Cultural Caminhos do Frio no aspecto econômico de empreendimentos locais no Município de Alagoa Nova-PB.

Abstract

Due to different regions' social and economic development, cultural tourism is gaining more prominence in society, attracting investments from both the private and public sectors. In Paraíba, the Caminhos do Frio tourist project aims to explore municipalities' cultural potential and value their culture. This tourist route covers nine cities located in Brejo Paraibano, with a primary focus on cultural tourism. This work aims to analyze the effects caused by the Caminhos do Frio Cultural Route in the economic aspect of local enterprises in the municipality of Alagoa Nova, Paraíba.. The research adopts a qualitative, descriptive and bibliographical approach, using Bardin's (2011) content analysis technique. The data was collected through an unstructured interview with the Secretary of Culture and Tourism of Alagoa Nova and structured interviews with ten entrepreneurs who participated in the cultural tour. It was observed that local entrepreneurs have more than six years of experience in the market, however, most are informal enterprises. According to the interviewees, the motivations that led them to start their businesses were an inclination towards entrepreneurship, the need to generate income and job opportunities, and when asked if the Caminhos do Frio Cultural Route has a positive impact on revenue, 90% of the interviewees answered yes. The survey carried out provided a better understanding of the views of local entrepreneurs, in addition to addressing the importance of the event for the region.