Análise das relações entre o índice de desenvolvimento sustentável do município de João Pessoa e o nível de competitividade do setor de desenvolvimento de software da cidade de João Pessoa-PB.

Abstract

The economic, political, and social system nowadays had confronted complexity, such as consumption grown level, world increase population, global integration and technological advances in most diverse sectors, one of the challenge of organization is to find out its capacity to reach it development way respecting the environment limits. Each fundamental elements to development polices is the formulation of strategies that consider in total indicators of sustainability capable to support polices and actions of development more actives and durables, as well as to offer the necessary conditions to take Local Productive Arrangements (LPA) much more competitive, favoring sustainable development in determined locations. According with such defy, the present work has as objective analyze relations between the sustainable development index of João Pessoa municipality and competitivity level of Software development LPA in the same city. This theme in analysis became so relevant in measure that contribute directly to formulate and application of tools that permit an approach of reality, by indicators and variables as instruments to analyze and follow-up of development process. This study search to contribute also as a proposition of scientific platform that stimulate learning and the generation of studies and future research, contemplating relations among development, environment, sustainability and competitiveness, with focus in Local Productive Arrangements(LPA). The methodology utilized consist in two steps: Sustainable development Index calculated for João Pessoa municipality – PB, making use of the methodology Municipalities Sustainable Development Index (MSDI), develop by Martins and Cândido (2008); competitiveness Analyses based in competitive factors for software industry presented by Pondé (1993) and get, as a secondary fountain of information, the research instrument utilized to define the Entrepreneurial Marketing Model (EMM) produced by SEBRAE/PARAIBA/FAROL DIGITAL (2007). These utilized methodology permit to infer that João Pessoa municipality shows a sustainable level adequate in relation with those other municipalities. The LPA of software in João Pessoa presents a positive competitiveness, indicating a narrow relation with municipality sustainable level. However, remain existing perceptive that are necessities to intensify the political institutional cooperation with polices and actions that contribute to generate and to fortify productive development and competitiveness, in identification of intervention mechanisms oriented to collective increase and also, to support products processes and services innovation, on Micro and Small Business Enterprise.