Planejamento estratégico: um estudo de caso na Shalom Festas.

Abstract

This work aims to address the following question: how can Shalom Festas, through strategic planning, face and overcome market challenges and gain a competitive advantage? To achieve this purpose, an effective and precise strategic planning was proposed for Shalom Festas, a company specializing in rental of clothing for parties and weddings, in the midst of a competitive and innovative market. For this, strategic analysis tools were applied, including SWOT analysis, the VRIO Model, the STEP Model, and an evaluation of Porter's Five Forces. The study follows the stages of analysis, formulation, and implementation, with a focus on the organization's vision and strategic objectives. The research is characterized as an exploratory case study in a service sector company located in two municipalities in the Paraíba backlands, with Guarabira as its headquarters and Solânea as its branch. This work resulted in the development of robust strategies for Shalom Festas, with the purpose of increasing its presence in the clothing rental market by 5% annually until 2035. This includes corporate strategies to boost revenue and expand geographically, competitive strategies to improve customer relationships and establish partnerships, as well as functional strategies to reward customer loyalty, collect testimonials, and enhance the work environment. The application of the 5W2H tool and performance indicator monitoring enabled the creation of a well-defined strategic action plan aligned with the company's goal of maintaining a significant share of the market and ensuring its continued success and growth.