SILVA, I. B.; http://lattes.cnpq.br/7554014721430430; SILVA, Iolanda Barbosa da.
Resumo:
The research work developed throughout this dissertation deals with
to analyze in the Electoral Guide, on television, the campaign of candidates for
mayor of the city of Campina Grande (PB), in 1996. The information here
were "captured" through the reading and analysis of videos, interviews and
open with the candidates and people involved in the campaigns, research
bibliography in the city's newspapers, and data collection at the Regional Court
Electoral. They have the function of checking the new configurations that,
have created spectacular scenarios for the electoral programs
television. In the process of inventing such scenarios,
have used a variety of audiovisual
multiple effects in each electoral program. These features forged
diverse cities, spectacular guides, whose scenes converged on the acts of
of the candidate and of the voter, in addition to the victories constituting at last a
pleasant and seductive setting for the viewer-elector. This spectacular setting
was forged in all programs; however, we have verified specificities
the strategies of production of effects, with the resources used. Initially,
we did a theoretical course in search of information that would
to analyze the creation of the show
Electoral Guide by television in the said municipality. Lastly,
we present the final considerations on the discussion that we propose.
