LEITE, P. H. L.; LEITE, Pedro Henrique Lacerda. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2009-08-19)
This paper is a study conducted with the franchised store's Lupo of the Shopping Center
Recife, whose main objective was to identify from a strategic analysis, the necessity for
long-term investments. Thus, the text is ...