GALINDO, Dolores Cristina Gomes.; POLETTO, Claudia.; PEREIRA, Leihge.
Abstract:
Little is known about the prospect of India trade in Brazilian
tourism market. Using the notion of repertoires (Potter & Wetherell,
1987; Spink, 2003, 2010), this article aim to study the Indianness
conveyed in India-Brazil tourism. The corpus was composed of
two travel agencies, which we analyzed newsletters and web pages.
In analyzed materials repertoires identified on India released in
packages specialized tour. Tours directed peoples’ interest in yoga as
one of the most stable fluxes of tourism between Brazil and India,
Yoga Journeys. We identified three main repertoires: exoticism,
spirituality and wellness. The presence of those repertoires indicate
that in the opposite direction of increasing modernization shows
that the country is on the right track (Pinheiro, 2010), repertories
associated with timelessness and spirituality resist and give space to
fissures and ambivalences which mark the contemporary India.
