SPINK, Mary Jane.; GALINDO, Dolores Cristina Gomes.; CAÑAS, Antonio.; SOUZA, Daniella T.
Abstract:
The insurance industry has been quick to respond to the increase in deliberate exposure to
risk in the context of adventure tourism. Although insurance is only one aspect of the possible applications
of risk technologies, it has become a central element in the variety of contracts established between
tourism operators and clients. This article addresses the question: who has responsibility for damages
incurred when risk is actively sought in leisure pursuits? Initially we ll discuss risk-adventure in the
context of the literature on risk and the regulation of adventure tourism in Brazil. Based on a case study
of a tourism office offering leisure activities in nature, it proceeds with an analysis of how client safety is
guaranteed in the network of relationships involving tourism market, insurance industry and State
regulation. It concludes with brief considerations about the distribution of damages and responsibilities
between tourism operators, insurance agents, clients and the State, with emphasis on potential changes
in the scenario presently configured.
