A Gestão de pessoas na distribuição de cosméticos: um estudo de caso no Município de Sousa-PB.

Abstract

People management is essential for the success of modern organizations, given the market that is increasingly fierce, demanding and constantly developing. In view of the above, the general objective of this research is to evaluate how people management processes are carried out in a Cosmetics Distributor in the city of Sousa-PB. Regarding methodological procedures, it was carried out through exploratory and descriptive research with a qualitative approach, followed by a semi-structured interview with the company manager. The results showed that there are flaws, firstly the company does not have a formalized people management sector, the lack of greater frequency of training leaves a gap in the quality of services, the lack of selection and recruitment of people for the company, which is done informally. As a conclusion, it was identified that the cosmetics distributor needs a specific people management sector and develop practices to improve processes and quality of services.