Planejamento estratégico em Universidades Públicas Paraibanas: um estudo bibliográfico e documental.

Abstract

challenges are faced when it comes to implementation in complex and noisy environments, such as those of higher education institutions. Therefore, the present study has the general objective of investigating how public universities in Paraíba are implementing strategic planning in their administrative activities. The methodology followed deductive reasoning and was characterized as descriptive, bibliographic and documentary. The research results revealed that scientific universities present in their documents some aspects that are common to all of them. It is concluded that the Institutional Development Plan (PDI) is an important document for consolidating strategic planning in public universities in Paraíba.