NASCIMENTO, V. S.; http://lattes.cnpq.br/9598483999566932; NASCIMENTO, Vanessa Santos do.
Résumé:
challenges are faced when it comes to implementation in complex and noisy environments, such as
those of higher education institutions. Therefore, the present study has the general objective of
investigating how public universities in Paraíba are implementing strategic planning in their
administrative activities. The methodology followed deductive reasoning and was characterized as
descriptive, bibliographic and documentary. The research results revealed that scientific universities
present in their documents some aspects that are common to all of them. It is concluded that the
Institutional Development Plan (PDI) is an important document for consolidating strategic planning
in public universities in Paraíba.