A livraria Pedrosa - casa do saber: a emergência de uma cidade letrada e de leitores.

Abstract

The bookstore Pedrosa was inaugurated in 1953, excelled in the cultural history of Campina Grande as a bookstore dedicated to the sale of books - textbooks and University-in Paraíba. The bookseller José Pedrosa made access to the literate culture in Campina Grande, through the trade strategies and assortments. In the first chapter, we seek to associate the trajectory of the bookstore Pedrosa at transformations in Campina Grande in the 1950 's and early 1960. In the bookish Maciel Pinheiro Street establishment watched the strengthening presence of social subjects who acquired their distinctness, campinense the literati, the frequenter of bookstores, ' the children of the age of enlightenment!', 1 the children of the great nation!', and the closer ties in networks of sociabilities intellectuals of the city. In the second, through the records in the newspapers and advertisements of the bookstore Pedrosa in the newspapers Diário da Borborema and the Rebate, thinking, as were generated the habits of literate culture in Campina Grande, these costumes that, later in the Decade of 1950, imperceptible and already naturalized, they would Pedrosa bookstore with the building of the book one of the main points of dissemination of books and reading in the city.