Aplicação de ferramentas para melhoria da gestão, baseada em tecnologias de análise de dados em uma empresa do setor alimentício.

Abstract

Micro and small enterprises (MSEs) play a crucial role in the Brazilian economy, significantly contributing to the country's Gross Domestic Product (GDP). However, these businesses face several challenges, including a lack of management knowledge, insufficient working capital, and deficiencies in strategic planning, resulting in a high mortality rate, particularly among individual micro-entrepreneurs (MEIs). The aim of this study was to apply tools to improve strategic management efficiency in a small food industry business by using data storage and analysis technologies. The research implemented an interactive approach to understand the organization and its problems, utilizing tools such as BMC, SWOT, 5W2H, Microsoft Forms, and Power BI. These tools enabled the company to identify areas requiring improvements and to develop targeted strategies to optimize processes and enhance customer satisfaction and the financial health of the organization. The integration of post-sale forms and a financial dashboard, alongside the initial tools, provided more efficient management of the company. However, challenges such as the team's lack of technological knowledge and resistance to change were encountered. Despite this, the use of data to guide decision-making demonstrated a commitment to excellence and adaptation to market demands.