SILVA, V. P. A.; http://lattes.cnpq.br/8984801910821360; SILVA, Valeria Patricia Araújo.
Resumen:
The Aluízio Campos Housing Complex, in the city of Campina Grande - PB, was designed as
the “flagship” of the ambitious Multimodal Complex project - a type of planned neighborhood
that - in addition to housing, would integrate an industrial and technological hub, with promises
of generation of employment and income, education, research and innovation institutions,
botanical gardens, etc. The construction of the housing project was publicized as the largest
project under the Minha Casa Minha Vida Program, within the scope of Range 1 of the country.
An innovative, grandiose project that ended up also generating great expectations among
registered families, eligible to participate in the draw that would define those awarded with
homes in the project. Through the perspective of the Sociological Craftsmanship of the
Qualitative Method, with documentary research and a comprehensive approach to the research
elements, this thesis discusses “phantasmagorical urbanism” - the urban promised, but which is
not realized, after the delivery of properties - the effect of inequalities, apathy and frustrations,
which occur in the daily lives of housing residents, in a social context marked by neoliberal
measures to weaken the State and its planning role, associated with conflicts and games of
interests between political groups at the municipal and state levels. Four years after the
properties were handed over, a context of apathy was identified, with the residents'
confinement; and low interaction between neighborhoods; the deepening of social and
educational inequalities, with a high rate of unemployment, in addition to the high number of
young people without attending high school, due to the fact that there are no nearby State
Schools that accommodate the number of students from Aluízio. This study also discusses
organization and adaptation strategies in housing; and survival and resistance strategies as a
whole, to the detriment of materializing the dream of owning a home. From the heterogeneity
of profiles observed, it was identified that the construction of the wall appears as an element of
social distinction that separates those who, in some way, believe they are superior in relation to
some neighbors, taking advantage of the debate on employment and income relations. , access
to education, production of stigmas and sociability, among neighbors of a popular housing
complex in the PMCMV.
