Agricultura familiar sustentável no município de Patos-PB: análise do perfil dos agricultores e consumidores sobre os produtos orgânicos da feira da agricultura familiar.

Abstract

This is an exploratory-descriptive study with a quantitative approach, which had the general objective of characterizing the family nucleus, the products offered, family income and technical assistance, preferences for organic products by farmers who participate in the family farming fair, such as also observe consumers' perception regarding the products sold by farmers at the family farming fair in the municipality of Patos, State of Paraíba, from November 2022 to November 2023. One of the specific objectives was to demonstrate the main interests of producers and consumers for organic products for sale and consumption of these products in the municipality of Patos-PB, through demonstrations with economic, social, cultural and other variables. Of all rapidly growing human activities, traditional agriculture occupies the majority of land areas on our planet, one of the main causes of soil destruction and pollution as it does not follow sustainability values, norms and standards. Among the methodological procedures, field research can be highlighted, centered on non- participant observation between the consumer and the producer, whose methods were the monitoring of rural families who sell their products at the family farming fair, and consumers of the city, through questionnaires and forms, but limiting itself to not getting involved or trying to change the opinion of consumers and farmers regarding their ways of purchasing and producing. The results of the analysis of data collected through questionnaires: demonstrate that farmers are a multiple production organization, there is female protagonism, appreciation of the prices of their products, there is little marketing presence of their work. The majority of consumers are dissatisfied with the value of organic products and the location of the commercial point of the family farming fair, however the majority of consumers are satisfied with the physical/biological/chemical qualities of the products sold at the family farming fair in the city of Patos-PB. The final conclusion of this work is that the commercial point is harmful to farmers and there is a need to adapt to the modern times of digital commerce.