Ecossistema de empreendedorismo social: estudo de caso em Campina Grande – PB.

Abstract

In view of the problems faced by society today and the increase in increasingly complex demands to be met in the various social spheres, Social Entrepreneurship Ecosystems emerge, with new perspectives and dynamics in search of sustainable balance and social transformation. In this context, the present study aimed to analyze the factors that promote and challenge the development of Social Entrepreneurship Ecosystems (EES) in Campina Grande - PB. The theoretical review raised aspects about the studies of Social Entrepreneurship Ecosystems, Social Entrepreneurship (SE) and factors that contribute to and restrict their development. The methodology used was qualitative and exploratory: documentary analysis of public information of institutional origin, case study and semi-structured interviews with actors who support social entrepreneurship as outlined by Ortiz-Ledesma (2023), and institutional actors mapped by Aguiar and Moreira (2022) in Campina Grande. The study was based on the content analysis of the data obtained, with the interviews conducted as the main source of information, which were later related to the theoretical framework of Social Entrepreneurship Ecosystems. The results showed that the EES in Campina Grande is a promising but still underexplored field, requiring the combination of adequate resources and clear regulations for continued development, in addition to cooperation between the ecosystem actors, in order to maximize the impact of social entrepreneurship initiatives in the region.