Comunidades criativas à luz da sustentabilidade.

Abstract

The sustainability of creative communities consists of the organization of social actors around cultural and creative practices carried out through the use of local resources, with the potential to transform the reality of community members. This dissertation analyzes Brazilian creative communities in the light of sustainability. To achieve this purpose, the research was developed based on three stages. The first constituted the field of study of the association between creative economy and sustainable development, whose conceptual structure comprises the themes: cities, creative communities, sustainability, politics and culture. This step was important to direct the theoretical approach, possible gaps and delimit the research to the central theme of creative communities and sustainability. The second stage consisted of proposing a form of analysis for Brazilian creative communities in the light of sustainability, to this end, the model by Xiong et al. (2017) considering economic, social, environmental and cultural factors and bringing them closer to the Brazilian reality, from the perspective that thinking about the sustainability of creative communities is aligned with the process of transforming the territory and overcoming inequalities. The proposed form of analysis addresses the participation of social actors inserted in communities as protagonists in the process in search of sustainable and inclusive development in their localities. The third stage comprised the analysis of the Chã de Jardim creative community in the light of sustainability. For this purpose, face-to-face interviews were carried out with creative workers and community members, non-participant observation and documentary analysis. In this way, it was possible to outline the current state of sustainability and create networks of influence between the adopted criteria and dimensions. The analysis showed that Chã de Jardim aligns itself with a creative community that promotes sustainability and generates economic, social, environmental and cultural benefits for social actors involved directly or indirectly with the community.