Produtividade verde: trajétória, métricas e mensuração – uma aplicação no serviço funerário.

Abstract

Productivity is widely recognized and used as the ratio between production and the input/output of organizational raw materials, however, the traditional concept of productivity has been shown to be limited given the predominant form of economic development in the current context. In this sense, the concept of productivity starts to be expanded to green productivity, as well as researchers' interest in the topic has been growing. In the meantime, the existing research, which is still under construction, presents some limitations to be overcome, such as the fragmented interpretation of green productivity, focusing only on environmental protection indicators and neglecting social aspects. Regarding the death care services, also known as the death market or death care, it plays an essential role in social, economic, cultural and symbolic development, at the same time it generates negative environmental and social impacts. In this sense, the objective of this study is to measure Green Productivity in death care services based on the identification of its different metrics. As for the methodological procedures, initially two literature review studies were carried out on green productivity and its metrics respectively, which supported the third chapter, a case study in that sector. As results, it can be seen that the literature on Green Productivity is dispersed between countries, institutions, number of works and links between researchers; an specific part of research focuses on China at national, sectoral and organizational levels; Studies that deal with the GP trajectory and its different analyzes are rare; the literature on measuring GP presents purely mathematical metrics, which do not allow considering the subjective aspects of Green Productivity, especially the social dimension; there is a predominance of the use of Malmquist and/or Luenberger productivity indices and their variations in GP measurement studies. In this study case, when measuring Green Productivity, the company presented the IPVorg index of 1.45, what will be its reference index (RI) to be worked on to improve GP in the following years. However, it is worth highlighting the need for special attention to improve environmental indicators: Publicized environmental initiatives, Sponsorship of environmental activities, Environmental education and Environmental awards; and social indicators: Employment generation, Employee dismissal, Employee turnover and Employability policy. As for the death care services, environmental regulation is necessary in all States and Municipalities, as well as at the federal level, so that there is a legal leveling of practices in the country. It is also necessary to adopt technological innovations that can reduce negative social and environmental impacts.