Santos, Nayara Aires dos; http://lattes.cnpq.br/3454701368742615; SANTOS, Nayara Aires dos.
Resumo:
Productivity is widely recognized and used as the ratio between production and the
input/output of organizational raw materials, however, the traditional concept of productivity
has been shown to be limited given the predominant form of economic development in the
current context. In this sense, the concept of productivity starts to be expanded to green
productivity, as well as researchers' interest in the topic has been growing. In the meantime,
the existing research, which is still under construction, presents some limitations to be
overcome, such as the fragmented interpretation of green productivity, focusing only on
environmental protection indicators and neglecting social aspects. Regarding the death care
services, also known as the death market or death care, it plays an essential role in social,
economic, cultural and symbolic development, at the same time it generates negative
environmental and social impacts. In this sense, the objective of this study is to measure Green
Productivity in death care services based on the identification of its different metrics. As for
the methodological procedures, initially two literature review studies were carried out on
green productivity and its metrics respectively, which supported the third chapter, a case study
in that sector. As results, it can be seen that the literature on Green Productivity is dispersed
between countries, institutions, number of works and links between researchers; an specific
part of research focuses on China at national, sectoral and organizational levels; Studies that
deal with the GP trajectory and its different analyzes are rare; the literature on measuring GP
presents purely mathematical metrics, which do not allow considering the subjective aspects
of Green Productivity, especially the social dimension; there is a predominance of the use of
Malmquist and/or Luenberger productivity indices and their variations in GP measurement
studies. In this study case, when measuring Green Productivity, the company presented the
IPVorg index of 1.45, what will be its reference index (RI) to be worked on to improve GP in
the following years. However, it is worth highlighting the need for special attention to
improve environmental indicators: Publicized environmental initiatives, Sponsorship of
environmental activities, Environmental education and Environmental awards; and social
indicators: Employment generation, Employee dismissal, Employee turnover and
Employability policy. As for the death care services, environmental regulation is necessary
in all States and Municipalities, as well as at the federal level, so that there is a legal leveling
of practices in the country. It is also necessary to adopt technological innovations that can
reduce negative social and environmental impacts.