As transformações nos modos de representação/discursvidade sobre feminilidade na linha de princesas da Disney.

Abstract

This dissertation addresses the influence of the Disney industry on the cons truction and evolution of representations of femininity over time, focusing mainly on Disney Princess characters. The research begins with an analysis of Disney's history, its cultural impact, and the creation of a "world" that conveys ideologies. The princes ses are highlighted as examples of this process, representing different conceptions of femininity. The research explores the socio-cultural construction of the imaginary re garding femininity, considering the evolution of the princesses throughout generations. Classic princesses are associated with passive and submissive ideals, while rebellious princesses defy norms and seek autonomy. The contemporary generation of princes ses reflects female empowerment and the quest for self-assured, confident individuals engaging in discussions about gender equality. To understand this dynamic, a des criptive-interpretative analysis of Disney Princess line films was conducted, highligh ting how the representation of femininity has evolved. Additionally, a field study was conducted at a public school in Paraíba to investigate how children internalize these gender representations, revealing the influence of Disney princesses on the construc tion of gender identity. The research also emphasized the importance of understan ding romantic love and its influence in society, especially among mothers. In summary, the dissertation explores the influence of the Disney industry on the construction of representations of femininity over generations, examining how the princesses have evolved to reflect social and cultural changes. The field study and analysis of princess narratives provide insights into how children receive and consume them, internalizing the gender ideals mobilized in the Disney’s Pincesses Line and how mothers interpret them and transmit the representations of feminility offered by the movies which are here focused.