“Percepção da qualidade dos serviços turísticos e das práticas de sustentabilidade no maior são joão do mundo- PB: uma análise a partir do tourqual”

Abstract

Event tourism has proven to be a promising activity, showing great growth in recent years and providing development and job creation. Considering the increase in competitiveness and new market demands, the quality of services provided becomes fundamental for increasing tourist satisfaction and loyalty, where the diagnosis of tourist perception regarding perceived quality needs to be included in the activities carried out by the various enterprises. The general objective of this dissertation project is to analyze the quality perceived by visitors to Maior São João do Mundo- PB through Tourqual and diagnose the perceptions about sustainability adopted at the event. For the development of the research, in the first article bibliometric studies were carried out in which the literature on the quality of services in event tourism was explored in depth, mapping scientific performance. The second article seeks to understand the perception of tourists in the year 2022, in relation to the quality of services in the largest São João in the world, where the model is applied, which used an online survey as a research instrument. The third article analyzes tourists' perceptions about the quality of services and sustainability in the Greater São João in the World in 2023, identifying the main points that need to be improved to increase the level of visitor satisfaction. The study provides the creation of a theoretical portfolio, as well as proposing the application of a model for evaluating the quality of services in a tourist event. The results reveal the growing trend of research in the area, bringing contributions to both research and practice, and can serve as guidance for event managers and other actors involved.