Rádio para o povo camponês: estudo de caso no Programa Matutando Agroecologia em Serra Branca (PB).

Abstract

Radio occupies the first position in terms of audience because it is the most accessible and democratic means of communication, disseminating, among other topics, news and information. The rural population, in particular, has a very large need for information, but because of their social isolation they often do not have access to them. This work is a study of perception, characterized as a case study. A survey was carried out with a sample of 200 farmers and agricultural producers in the city of Serra Branca (PB), in order to understand the importance of the radio program Matutando Agroecologia as a proposal for the approximation of communities, stimulating the strengthening of family agriculture and transition and the insertion of radio in the peasant world. The results showed that, in spite of the great insertion of this means of communication, the radio is little used as source of information for the activity, with little expressiveness of programs directed to the farmers. As for the Matutando Agroecologia action, the interviewees mentioned that it is the radio program they listen to, whose subjects are directed to that part of the society that is generally scorned and unassisted. It is concluded that Matutando Agroecologia has guaranteed access to information for the communities studied, but that it is necessary that communication serves as a link between the urban and rural environments and that interactive channels between the listeners and those who produce the It is therefore suggested that this means of communication should be better exploited as a tool for rural development.